AYOOLA PAUL O

Klaviyo Email Marketing Specialist | Email Developer | eCom Strategist

About

Highly accomplished Klaviyo Email Marketing Specialist and eCom Strategist with over 4 years of experience driving multi-million dollar revenue growth and optimizing digital marketing funnels for B2C and B2B brands. Expert in leveraging advanced email/SMS campaigns, Shopify development, and data analytics to significantly boost engagement, conversion rates, and customer lifetime value. Proven ability to combine technical proficiency in HTML/CSS with strategic marketing insights to deliver measurable business impact and achieve ambitious client objectives.

Work Experience

Klaviyo Email / SMS Marketing Specialist

DXPrint & DXSigns

Jan 2022 - Dec 2023

Remote, Remote, UK

Led end-to-end Klaviyo Email and SMS campaigns for DXPrint & DXSigns, driving significant improvements in open rates, click rates, and lead-to-customer conversion through strategic integration and personalized nurturing.

  • Achieved average 35% email open rates and 1.20% click-through rates within 30 days by executing targeted Klaviyo Email and SMS campaigns.
  • Integrated Zapier with Klaviyo and Google Ads to automate lead capture and segmentation, significantly improving lead-to-customer conversion rates.
  • Boosted email open rates to 53.91% through the creation of highly segmented campaigns and developed multi-step automated flows to drive first-time purchases.
  • Increased site activity by 0.75% and achieved higher reactivation rates by launching urgency-driven offers and personalized re-engagement strategies for inactive customers.
  • Optimized email performance and increased qualified lead volume and sales by analyzing Klaviyo KPIs and launching integrated Meta Ads and Google Ads campaigns.

Klaviyo Email / SMS Developer

Email Agent

Jan 2021 - Dec 2021

Remote, Remote, UK

Developed and executed high-volume email and SMS campaigns for diverse B2C brands, significantly improving lead conversion and customer engagement through strategic automation and A/B testing.

  • Developed and deployed over 100 Email/SMS campaigns weekly for diverse B2C brands, averaging 20+ campaigns daily.
  • Enhanced lead conversion rate by 25% within one year by developing and executing over 100 automated email/SMS campaigns.
  • Increased targeted engagement by 20% and improved customer profiling through strategic segmentation of email lists.
  • Improved email open rates by 15% and increased reader interactions by conducting rigorous A/B testing on email subject lines.
  • Collaborated cross-functionally to align email content with broader marketing objectives, ensuring consistent brand messaging.

Klaviyo Email Marketing Manager

Elevate_Media Marketing

Jan 2020 - Dec 2020

Remote, Remote, UK

Managed end-to-end email and SMS marketing for 10+ B2C brands, generating over $1M in revenue through strategic planning, full-funnel campaign execution, and continuous optimization.

  • Generated over $1M in revenue by leading end-to-end email and SMS marketing strategies for 10+ B2C brands, encompassing planning, design, copywriting, and execution.
  • Boosted engagement and conversion rates by executing high-performing full-funnel campaigns across email and SMS, leveraging A/B testing, audience segmentation, and behavioral triggers.
  • Developed and maintained strategic campaign calendars, ensuring consistent brand messaging, timely promotions, and optimized send schedules aligned with client goals and seasonal trends.

Klaviyo Email / SMS Strategist

Fiverr

Jan 2019 - Dec 2019

Remote, Remote, Global

Led large-scale email/SMS marketing projects for over 1000 B2C and B2B clients on Fiverr, significantly improving customer journey engagement metrics.

  • Improved customer journey engagement metrics by 35% by coordinating large-scale email/SMS marketing projects for B2C and B2B clients.
  • Increased email-to-website conversion by 40% through the implementation of new, data-driven segmentation strategies.
  • Increased email click-through rates by 20% by assisting in the optimization of email templates.
  • Collaborated with email operations to optimize prioritization and scheduling of marketing projects.

Shopify Website Developer / Email/SMS Marketer

Fiverr

Jan 2018 - Dec 2018

Remote, Remote, Global

Developed and optimized Shopify storefronts and integrated email/SMS marketing strategies for Fiverr clients, enhancing UX, sales performance, and conversion rates.

  • Built, customized, and optimized Shopify storefronts, leading to improved user experience (UX) and enhanced sales performance for clients.
  • Integrated Klaviyo with Shopify to enable seamless customer data tracking and personalized email marketing, managing product updates and promotional alignments.
  • Drove urgency and boosted sales by developing and implementing discount codes, flash sales, and promotional banners.
  • Configured Shopify apps for reviews, upsells, and onsite tracking, contributing to conversion rate optimization.
  • Maintained 99.9% store uptime and ensured smooth user experience by effectively troubleshooting and resolving Shopify technical issues.

Education

Email Marketing

Klaviyo Academy

Jan 2023 - Mar 2023

Remote, Online, Global

Courses

  • Certified Klaviyo Partner
  • Product Certificates
  • Sales Certificates
  • Deliverability Certificates

FrontEnd Software Engineering

ALTSchool Africa

Sep 2021 - Sep 2022

Remote, Online, Global

Courses

  • FrontEnd Software Engineering

Email Marketing

Hubspot Academy

Jun 2022 - Aug 2022

Remote, Online, Global

Courses

  • Email Marketing

Web Development

FreecodeCamp

Jan 2020 - Jun 2020

Remote, Online, Global

Courses

  • FrontEnd Development
  • Responsive Website Development

Electronics Electrical Engineering

Ladoke Akintola University of Technology

Sep 2014 - Jun 2018

Ogbomosho, Oyo, NG

Skills

Marketing Platforms

  • Klaviyo
  • SMS Marketing
  • Email Marketing
  • Zapier
  • Google Ads
  • Meta Ads
  • Shopify

Web Development & Design

  • HTML
  • CSS
  • Shopify Development
  • Email Design
  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • Canva

Campaign Strategy & Optimization

  • Strategic Thinking
  • Campaign Calendar Planning
  • A/B Testing
  • Audience Segmentation
  • Behavioral Triggers
  • Conversion Rate Optimization
  • Lead Nurturing
  • Customer Journey Mapping
  • KPI Analysis

Content & Copywriting

  • Email Copy
  • Promotional Content
  • Brand Messaging

Project & Workflow Management

  • Notion
  • Asana
  • Cross-functional Collaboration
  • Project Coordination

Data Analysis

  • Klaviyo Analytics
  • Shopify Analytics
  • Customer Behavior Analysis
  • Data-Driven Insights

Email Testing & Deliverability

  • Email On Acid
  • Litmus
  • Deliverability Best Practices

Leadership

  • Team Leadership
  • Strategic Prioritization

Interests

Email Marketing

  • Email Design
  • Email Development
  • Email Strategy
  • Customer Journey Engagement

Digital Advertising

  • Paid Media
  • Audience Engagement
  • Campaign Strategy

Data Analytics

  • Data Interpretation
  • Marketing Insights
  • Narrative Derivation