AYOOLA PAUL O

Led end-to-end Klaviyo Email and SMS campaigns for DXPrint & DXSigns, driving significant improvements in open rates, click rates, and lead-to-customer conversion through strategic integration and personalized nurturing.

• Achieved average 35% email open rates and 1.20% click-through rates within 30 days by executing targeted Klaviyo Email and SMS campaigns.
• Integrated Zapier with Klaviyo and Google Ads to automate lead capture and segmentation, significantly improving lead-to-customer conversion rates.
• Boosted email open rates to 53.91% through the creation of highly segmented campaigns and developed multi-step automated flows to drive first-time purchases.
• Increased site activity by 0.75% and achieved higher reactivation rates by launching urgency-driven offers and personalized re-engagement strategies for inactive customers.
• Optimized email performance and increased qualified lead volume and sales by analyzing Klaviyo KPIs and launching integrated Meta Ads and Google Ads campaigns.

Developed and executed high-volume email and SMS campaigns for diverse B2C brands, significantly improving lead conversion and customer engagement through strategic automation and A/B testing.

• Developed and deployed over 100 Email/SMS campaigns weekly for diverse B2C brands, averaging 20+ campaigns daily.
• Enhanced lead conversion rate by 25% within one year by developing and executing over 100 automated email/SMS campaigns.
• Increased targeted engagement by 20% and improved customer profiling through strategic segmentation of email lists.
• Improved email open rates by 15% and increased reader interactions by conducting rigorous A/B testing on email subject lines.
• Collaborated cross-functionally to align email content with broader marketing objectives, ensuring consistent brand messaging.

Managed end-to-end email and SMS marketing for 10+ B2C brands, generating over $1M in revenue through strategic planning, full-funnel campaign execution, and continuous optimization.

• Generated over $1M in revenue by leading end-to-end email and SMS marketing strategies for 10+ B2C brands, encompassing planning, design, copywriting, and execution.
• Boosted engagement and conversion rates by executing high-performing full-funnel campaigns across email and SMS, leveraging A/B testing, audience segmentation, and behavioral triggers.
• Developed and maintained strategic campaign calendars, ensuring consistent brand messaging, timely promotions, and optimized send schedules aligned with client goals and seasonal trends.

Led large-scale email/SMS marketing projects for over 1000 B2C and B2B clients on Fiverr, significantly improving customer journey engagement metrics.

• Improved customer journey engagement metrics by 35% by coordinating large-scale email/SMS marketing projects for B2C and B2B clients.
• Increased email-to-website conversion by 40% through the implementation of new, data-driven segmentation strategies.
• Increased email click-through rates by 20% by assisting in the optimization of email templates.
• Collaborated with email operations to optimize prioritization and scheduling of marketing projects.

Developed and optimized Shopify storefronts and integrated email/SMS marketing strategies for Fiverr clients, enhancing UX, sales performance, and conversion rates.

• Built, customized, and optimized Shopify storefronts, leading to improved user experience (UX) and enhanced sales performance for clients.
• Integrated Klaviyo with Shopify to enable seamless customer data tracking and personalized email marketing, managing product updates and promotional alignments.
• Drove urgency and boosted sales by developing and implementing discount codes, flash sales, and promotional banners.
• Configured Shopify apps for reviews, upsells, and onsite tracking, contributing to conversion rate optimization.
• Maintained 99.9% store uptime and ensured smooth user experience by effectively troubleshooting and resolving Shopify technical issues.